Change blindness experiment (reblogged from Boing Boing)

This is incredible.
And that James Gurney did it just makes me smile.

Reblogged story below.

Change blindness experiment Boing Boing: “

MARK FRAUENFELDER
POSTED AT 12:52 PM DECEMBER 14, 2009
ART AND DESIGN
Change blindness experiment

Dinotopia artist James Gurney posted this video about a ‘change blindness’ experiment. 75% of the participants didn’t notice that the experimenter who bent under a counter was replaced by a different person. Says Gurney: ‘Here’s proof that most of the time we look but don’t see.’ I think Matisse said something to the effect that he didn’t really see things unless he was painting them.

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